If tomatoes are a fruit, does that mean ketchup is a smoothie? According to Heinz and Smoothie King, the answer is “yes,” and they’re proving it can taste good with their latest collaboration.
According to PEOPLE, the two brands have teamed up to create the Heinz Tomato Ketchup Smoothie, a limited-edition beverage that blends the beloved condiment with acai sorbet, apple juice, strawberries, and raspberries. The result is a sweet-and-savory smoothie that has curious customers wondering how it actually tastes.
The outlet, who shared the news on Tuesday, August 5, the flavor is unexpectedly well-balanced. The drink opens with tart berry notes, followed by a subtle hit of ketchup. It’s a surprising combination, but according to them, it’s one that works.
The launch is timed with peak tomato harvest season, which Heinz says ensures the freshest possible ingredients. “Achieving distinct yet well-balanced ketchup notes was a top priority,” said Angie Madigan, vice president of elevation marketing at Kraft Heinz, who described the concept as “provocative.” Lori Primavera, Smoothie King’s vice president of R&D and product marketing, said the recipe was the product of several months of testing to get the balance just right.
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According to PEOPLE, the Heinz Tomato Ketchup Smoothie will debut on Wednesday, August 6 for $5.70 at select Smoothie King locations, including in cities like Atlanta, Miami, Chicago, Denver, New York, and parts of New Jersey. The intriguing smoothie joins a long-standing roster of unexpected flavor experiments from the smoothie joint. Over the years, the chain has dabbled in everything from bold seasonal blends like Snickerdoodle and Apple Pie, as well as its popular Angel Food from their “Enjoy A Treat” menu. More recent innovations include a full GLP‑1 Support Menu launched in late 2024, featuring high‑protein, zero‑added‑sugar offerings.
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