MTV dominated the music industry for an incredibly long time. Before widespread use of the internet and streaming services, people discovered new music from the videos MTV would play. The carefully crafted, film production-style videos were the cornerstone of MTV's brand, and they helped shape the images of the artists featured in them.
Coming into the '90s, there was one thing in particular that had never been done on MTV before -- a music video that didn't feature lip-syncing. All of that changed, however, when on this day in 1991, Pearl Jam broke the barrier with their video for "Alive."
On this day in 1991, the music video for Alive was filmed during a live performance at RKCNDY in Seattle. It became MTV’s first ever non-lip synched video. Side by side are some behind the scenes footage shot by Kevin Shuss and the final video. ?: Kevin Shuss
♬ original sound - Pearl Jam - Pearl JamAs the caption on the video explained, "On this day in 1991, the music video for Alive was filmed during a live performance at RKCNDY in Seattle. It became MTV’s first ever non-lip synched video. Side by side are some behind the scenes footage shot by Kevin Shuss and the final video."
It's a super cool title to hold, one that the band is no doubt proud of seeing, as they are celebrating all these years later. Fans left their reactions to the story in the comments.
"And they would go on to perform it another 900 times or so. Such an anthem!"
"I remember seeing this at 2am for the first time on MTV. I am old. ?"
"This song shaped my brain!"
It's certainly just one iconic moment out of hundreds for the legendary Seattle band. They defined the grunge attitude, and this moment is no exception!
Related: Legendary '90s Group Stuns with Incredible Moment During Performance of Beloved Song: 'Total Bliss'
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