Apple has filed a federal lawsuit in Massachusetts against Apple Cinemas, a U.S. movie theatre chain, accusing them of trademark infringement and creating confusion among customers. The Cupertino giant alleges that the cinema is deliberately using the name "Apple" to gain from its global recognition and reputation, which the company has built over decades. From a general standpoint, it is not just about the word "Apple" for Apple, but about protecting the most valuable and recognizable brands in the world. Apple is taking legal action to stop Apple Cinemas from using its name during nationwide expansion A bit of history […]
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