Virgin Voyages is hopping on the pop-culture bandwagon of popular podcasts by presenting its first true crime voyage in partnership with iHeartMedia.
Departing Oct. 10 from Miami on the Valiant Lady, the one-time five-night itinerary sails to Puerto Plata in the Dominican Republic and Virgin’s Beach Club at Bimini in the Bahamas. The cruise focuses on popular titles including “Stuff They Don’t Want You to Know,” “Betrayal ” and “Buried Bones.”
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The adults-only cruise line is packaging this as a “culture-driven sales opportunity” for its travel advisors, known as First Mates. Virgin is billing the experience as one that’s ripe for group bookings and people who are new to cruising.
“We designed the True Crime Voyage to tap into something people are already passionate about,” said Nathan Rosenberg, Virgin Voyages’ chief marketing officer and head of sales. “But we built it to make selling simple, profitable and fun because that’s what First Mates deserve.”
Guests can also book this cruise directly through the Virgin Voyages website, where prices start at $1,702 per cabin, double occupancy. The cruise line’s all-inclusive pricing model covers wifi, tips and gratuities, dining at more than 20 eateries, non-alcoholic beverages, fitness classes and entertainment.
The Valiant Lady is one of four Virgin ships, which share the same yacht-inspired design and a similar capacity of approximately 2,700 passengers each.
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