Looking to cut the caffeine but still want to enjoy a hot cup of Joe?
A new name has entered the specialty coffee scene with a mission to reimagine decaf: Frequent Coffee, a San Diego-based online roaster focused on elevating decaf and low-caf brews through expert sourcing and small-batch roasting.
Founded by longtime coffee enthusiast and head roaster Mark Gano, Frequent Coffee is putting decaf front and center, challenging the long-held notion that it’s an afterthought.
“Historically, decaf seemed to be an afterthought, with very few options available and flavor often falling short of its caffeinated counterpart,” Gano said. “We started Frequent Coffee to shift that perception. By focusing on quality, freshness, and flavor, we’re making decaf and low caf coffee something people can truly enjoy.”
The launch comes at a time when interest in lower-caffeine lifestyles is rising. Health-conscious consumers, caffeine-sensitive drinkers, and wellness-focused communities are increasingly looking for high-quality decaf that doesn’t skimp on taste. Frequent Coffee aims to meet that demand with options that range from fully decaf to low-caf and regular blends—all roasted in small batches and available as whole bean or ground.
San Diego’s first decaf-focused specialty coffee roaster, Frequent Coffee sells exclusively online, shipping nationwide to make fresh, carefully crafted coffee accessible to customers wherever they are.
Though new to the wider market, Frequent Coffee is grounded in the local coffee scene, with Gano bringing years of experience and community connection to the venture.
“We’ve always believed in the power of community through coffee,” he said. “Now we’re bringing that same passion and precision to those looking to cut back on caffeine without sacrificing taste.”
To browse the current selection of decaf, low-caf, and full-strength coffees, visit www.frequentcoffee.com. Decaf options are available at www.frequentcoffee.com/collections/decaf.
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