Is AI Killing Your Hotel Sales? ...Middle East

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Is AI Killing Your Hotel Sales?
source : hospitality net ( Middle East ) () 71
Why Agentic Search Is Quietly Rewriting the Rules and How to Keep Up When group leads start to dry up, most hotel teams scramble to tweak their RFP process, refresh their offers, or blame seasonality. But what if the real problem isn’t internal … it’s invisible? On a recent episode of The InnSync Show, Cory Falter and Christine Malfair unpacked what they call the “silent hotel sales killer,” and trust me, it’s not something most teams are even aware of yet. Spoiler: It’s not about your comp set or the economy. It’s about agentic search, and if that phrase doesn’t ring any bells yet, buckle up. So What Is Agentic Search? Christine, founder of Malfair Marketing and one of the sharpest minds in hospitality marketing, broke it down simply: “Once upon a time, we searched in Google. Now we prompt in ChatGPT.” Search behavior is shifting from keywords to conversational queries, from browsers to bots, and hotels that don’t adapt are already seeing the cracks: a drop in website traffic, fewer ...

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