Hilton has partnered with Al Musbah Group to launch its lifestyle Tapestry Collection brand in the Kingdom of Saudi Arabia. The property, set to open later this year in Madinah, is called Diyar Ajwa, Tapestry Collection by Hilton, and will feature 221 guest rooms and suites, along with other premium amenities.
The move is said to reinforce Hilton’s continued expansion in the Kingdom and adds to its growing presence in one of the world’s most significant religious tourism destinations. The partnership helps Hilton reach its milestone of 100 hotels trading and in the pipeline across Saudi Arabia.
Strategically located north of the central Haram area in Madinah, Diyar Ajwa, Tapestry Collection by Hilton, offers direct pedestrian access and views of Al Masjid Al Nabawi, and will provide guests with a convenient and comfortable stay. The property also benefits from strong transport links, including proximity to Prince Mohammad bin Abdulaziz International Airport and connectivity via the Haramain High-Speed Rail, which connects Makkah, Madinah, and Jeddah, the firm said.
Mohammed Almusbahi, Director, Al Musbah Group said, “We are proud to partner once again with Hilton to introduce the first Tapestry Collection by Hilton in the Kingdom. With its unique identity rooted in local heritage, this hotel will offer visitors and pilgrims an authentic and memorable stay in the heart of Madinah. Our continued collaboration with Hilton reflects our shared vision to support the Kingdom’s hospitality goals and deliver world-class offerings across key cities.”
The hotel will offer its guests an all-day dining restaurant, a café, and a fitness centre. The property’s design narrative will be inspired by the revered Ajwa date, grown exclusively in Madinah, adding a rich cultural touch to the guest experience, said the statement.
Carlos Khneisser, Chief Development Officer, MEA, Hilton, commented, “This signing builds on our longstanding relationship and highlights Hilton’s commitment to growing and diversifying our portfolio as we introduce more of our award-winning brands in key destinations across the Kingdom. Hilton’s robust pipeline in Saudi Arabia underscores the company’s role in shaping the future of hospitality in the Kingdom and its alignment with the goals of Saudi Vision 2030.”
Tapestry Collection by Hilton, a global brand, operates a portfolio of independent hotels, each with its unique personality. The hotels offer guests authentic experiences across a diverse range of destinations, showcasing the rich cultural heritage and culinary delights of each locale. Elevated design and food and beverage inspired by the region contribute to the immersive atmosphere, making each stay truly memorable, the statement outlined.
Hilton currently boasts 20 hotels in Saudi Arabia, with a pipeline of 77 more hotels in the works. This expansion represents a significant portion of all branded hotel rooms under construction in the country. The hospitality group recently partnered with Al Musbah Group to launch Spark by Hilton Makkah Aziziyah, marking the premium economy brand’s debut in the Middle East and Africa region, the statement concluded.
Hilton and Al Musbah to develop 221-key property in Madinah Middle East Construction News.
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