Sydney Sweeney is stepping into the world of fashion with a reported lingerie line backed by none other than Jeff Bezos and Lauren Sánchez.
According to Us Weekly, the 27-year-old Euphoria star has been working on the lingerie project for over a year, and it’s finally set to launch "very soon." The source revealed that Bezos, 61, and Sánchez, 55, are not just offering their financial support, but are actively involved as investors in the venture.
“This has been a huge project for her,” the insider shared, highlighting the actress’s dedication to the brand. The outlet also reports that the line is also supposedly supported by Ben Schwerin, a partner at private equity firm Coatue, which has benefitted from major investments by Bezos through the Coatue Innovation Fund.
? SIGN UP for Parade’s Daily newsletter to get the latest pop culture news & celebrity interviews delivered right to your inbox ?This isn’t Sweeney’s first experience in the fashion industry, either. In 2023, she partnered with Frankies Bikinis to release a swimwear collection, featuring designs inspired by Italian summer romance. The collection was marketed as the brand's "sexiest ever," and Sweeney’s modeling in the campaign certainly turned heads.
Sweeney’s attendance at Bezos and Sánchez’s extravagant estimated $50 million wedding in Venice, Italy, last month certainly turned heads, sparking speculation about her connection to the high-profile couple. While some made assumptions about personal ties, it appears her invite may have been rooted in their professional relationship.
The star-studded affair, which took place on June 27, saw A-listers like Oprah Winfrey, Kim Kardashian, and Tom Brady mingling with the bride and groom. With its stunning venue, iconic gondola rides, and a celebration that was nothing short of a spectacle lasting multiple days, the wedding was a major highlight on the social calendar.
Sweeney’s reps did not immediately respond to Parade’s request for comment.
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