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Have you noticed Halloween decorations creeping onto store shelves earlier and earlier each year? You’re not alone! Welcome to the world of 'Summerween'—where ghouls and goblins make their debut long before the leaves start to fall. But what exactly is Summerween, and why is it gaining popularity?Summerween is a playful blend of summer vibes and Halloween thrills. Imagine sipping your favorite icy drink while surrounded by spooky skeletons and glowing pumpkins. It’s the best of both worlds! This quirky trend is catching on, giving Halloween enthusiasts an extra reason to celebrate and decorate months in advance.Related: Shoppers Are Riled Up Over the Arrival of Michaels’ New Halloween Collections
@rosewaterconservatory
“What’s the deal with all the #SpookySeason and #Summerween stuff???” Ooh, I know this one!! ?❤️??????
♬ original sound - RosewaterConservatorySummerween has a few different meanings. For some, it's a specific day of celebrating Halloween early—usually on either June 22 (thanks to a Gravity Falls episode) or July 31 (at least keeping the same day as the legit holiday)—but it could take place on any summer date.For others, it's referring to a season—how they describe an extended period of time in the warmer months while they're either stocking up on spooky decor and shopping new Halloween collections that drop in the summer, or they're simply referencing the time of year when Halloween products start lining the shelves of local retailers.
When Is Summerween?
@splashofspookyHAPPY SUMMERWEEN?️? Summerween is a blend of summer and Halloween — just as the name suggests. The holiday is believed to have originated from the show “Gravity Falls,” which aired a Summerween episode in 2012. The spooky community embraced the idea and turned it into the hugely celebrated tradition it is today. These videos are from a lil Summerween cookout I had with family and friends last week. How are you celebrating Summerween this year? #spookyseason
♬ Hauntina Summerween - HauntinaSummerween can have different dates depending on who you ask. It can either be described as a season of Halloween preparation in the summer months, or a specific day of celebrating the autumn holiday in advance, usually June 22 or July 31, or another date in the summer that works to throw a Summerween party.Related: Anthropologie Just Dropped The Cutest Halloween Cups in Their Iconic Style and Shoppers Are Already in a Frenzy
Ever walked into a store in July (or even June) and thought, “Wait, why are there pumpkins here?” It’s not a glitch in the Matrix—it’s a calculated move by big brands to cater to Halloween enthusiasts who just can’t wait until October.
First off, early Halloween decor taps into the excitement that builds up months before the actual holiday. By introducing these products earlier, brands can ride the hype wave and keep the momentum going. Think of it as a way to keep the spooky spirit alive and well, even in the sweltering summer heat.
More Time, More Sales
Secondly, more time on shelves equals more sales. Retailers know that giving customers a head start means increased opportunities to purchase, plan and, most importantly, splurge on all things Halloween. After all, who can resist those adorable ghost-shaped lights or that perfect witchy wreath?
Lastly, social media plays a huge role. Early Halloween décor allows influencers and everyday shoppers alike to share their finds, sparking conversations and encouraging others to join in on the fun. This creates a snowball effect, turning a simple shopping trip into a spooky spectacle.Related: When Does Spirit Halloween Open in 2025?Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission.
Where To Shop Summerween 2025
Ready to jump on the Summerween bandwagon? Here are some top retailers already offering a frightful selection of Halloween decor to transform your summer into a spooky paradise.
Marshall's
(Marshall's)When we first laid eyes on this 2 pack Figural Ghost Wine Glasses ($24.99) from Marshall's, we knew we had to have them. They would work so well with a summer glass of rosé, while also giving a dainty Halloween aesthetic that every spooky gal would love. Marshall's also has this Martha Stewart 3 pack Shaped Ghost Pillows In Costumes ($34.99) that are just to die for.
TJ Maxx
(TJ Maxx)Throw blankets aren't just a fall thing, and this pink Holiday Themed Boo Throw ($29.99) from TJ Maxx is so dear, we have to have one on our couch STAT. They also sell a Martha Stewart Ceramic Jack O Lantern Pumpkin Decor ($16.99) that has a lovely blue and white paisley design that can fit in with a Greek vibe or a coastal grandma-core home.
Pottery Barn
(Pottery Barn)Pottery Barn is another haven for "early Halloweeners". Their Summerween stock includes everything from the ever-popular Gus the Ghost (complete with his adorable pumpkin pillow) to stoneware and so much more. While a bit on the pricier side, it is the perfect place to get inspiration for some dupes of your own.
The Home Depot isn’t just for home improvement—it’s also a treasure trove of Halloween goodies. From twelve-foot-tall skeleton animatronics (say hi, Skelly ) to elaborate light displays, their selection is sure to send shivers down your spine. Get a head start on transforming your home into the neighborhood's haunted house with their early offerings. And keep a lookout for their 2025 Halloween decorations coming later this summer.
Lowe's
(Lowe's)Lowe's is keeping up with the Summerween trend, too. Their shelves are stocked with spine-chilling decorations, alien abduction inflatables, tombstones, and even rocking reapers ($229). It’s the perfect place to start if you’re looking for all sorts of different Halloween goods.Related: 50 Halloween Wreath Ideas to DIY
@witchygypsygems
All of my cute Summerween finds from Homegoods! I am obsessed with everything! We are SPOOKY 365! #witchygypsygems #summerween #Halloween #spookyseason #horrortok #ghouls #halloweenfinds #halloweentok #witchyvibes #spookyshop #crystalshop #witchyshop #ghosts #pumpkinseason #horror #haunted #spookysweets #beetlejuice #gothpoolparty #goth
♬ Hauntina Summerween - HauntinaHomeGoods offers a delightful mix of spooky and stylish. Their Summerween collections include chic-yet-eerie home decor items, from ghostly candleholders to elegant skull-themed tableware. And like this TikTok shared, it has a lot of summery Halloween items. Specifically, this TikToker picked up a pineapple jack-o-lantern and a ghost on a flamingo floatie decor piece. That margarita glass candle with vacationing ghosts on top is a top contender for us, too. Overall, HomeGoods is a great spot to find unique pieces that will add a touch of sophistication to your Halloween setup.
Costco
Costco is getting in on the action with a range of Halloween x Disney-themed products. Imagine Mickey and Minnie dressed as vampires or Jack Skellington grinning from a pumpkin patch. They're also in on the massive figure market, with their giant, ground-breaking skeleton.
Many More
Other retailers—from Target to Michaels—have plenty of Halloween decorations available. You can call ahead to ask, check retailers' social media pages, browse their websites or pop over for an in-person visit to see who else is offering scary-good products right now for a memorable spooky season.Up Next:
Related: 24 Best Things To Do in Salem, Massachusetts for a Hauntingly Epic Halloween Getaway
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