ROCHESTER, N.Y. – Heroes Brewing Company on Atlantic Avenue is closing its doors permanently on Saturday. The brewery, which opened in 2016, was known for more than just its beer: It donated proceeds from more than 60,000 cans of beer to support 85 local charities and organizations.
Greg Fagen, one of the co-founders, said the closure is due to industry challenges.
“This industry is facing a lot of headwinds right now. You have certainly the impact of tariffs and uncertainty in the economy which is affecting our costs, and it’s affecting the consumer’s willingness to spend dollars. You have the move towards non-alcoholic beverages. You have healthier living. You have cannabis,” Fagen said.
Some are referring to the current situation in the U.S. as an “alcohol recession,” with alcohol sales declining for the first time in decades.
Fagen says they opened in 2020 during the pandemic.
In a statement on itswebsite, the company says “We’ve spent every day of this journey trying to build more than just a place to enjoy a beer —we wanted to build something that mattered. Thanks to your support, we did just that.”
Heroes Brewing Company will be open one last time Saturday, from noon until 9 p.m.
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Heroes Brewing Company’s last call: Rochester brewery to close amid ‘alcohol recession’ in America WHEC.com.
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