Coffee and music go hand in hand. Whether you’re inhaling your morning cup of joe to the meditative sounds of your favorite atmospheric playlist or gulping down your third cup with rich crooning jazz playing in the background, one almost can’t exist without the other. Much like the various genres of music, you can tell a lot about someone based on their preferred type of Java. Cappuccino and latte lovers likely get “Dosed” on sweeter tunes, such as pop or lounge music, while pour-over drinkers tend to prefer more classical music and ambient sounds.
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Matcha girlies are probably more into the sonic soundbath kind of “Pretty Little Ditty”, and then there’s the hard-rocking espresso drinkers who prefer all heavy metal, all the time. When you think about it, though, it makes sense that whether you’re an average Joe (pun intended) or a legendary rockstar, you might need a fresh cup of bean juice in the morning to get you up and running. You’re touring the globe headbanging with fans, singing “Give It Away” at the very top of your lungs, and playing guitar like you were blessed by the Gods of Rock and Roll.
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We can’t even make it through our 9 to 5 without at least the promise of coffee on the way, so we can only imagine what it must be like to be a legendary rockstar. From that perspective, it makes the recent (and highly caffeinated) move by Red Hot Chili Pepper’s frontman, Anthony Kiedis, and his longtime friend, Shane Powers, make perfect sense—and diehard fans couldn’t be more excited. Now you can officially start your day with a little rock and roll thanks to the newly launched Jolene Cold Brew—ready-to-drink canned coffees, blessed by the legend himself.
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The new coffee-based beverages come in two deliciously smooth flavors: black—bold, smooth cold brew, perfect for that extra boost, and white—a creamy oatmilk latte, made for wherever the day (or night) takes you. More importantly, the coffee is ethically sourced from an all-female co-op in Peru, so you can feel good about cracking open a can no matter the time of day. You can purchase your own cans of Jolene by visiting their website and keep an eye out for it on the shelves at select retailers in NYC and LA.
You might also spot it in the wild at music venues and festivals in partnership with Live Nation this “Black Summer”, so take this as your cue to just buy the concert ticket. Whether you need a pre-show boost or a midday pick-me-up, Jolene Cold Brew hopes to be the bass solo that keeps you going. And if the early reviews are true, well, we just might have found our new favorite morning tune.
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