Apple breaks tradition to knock £100 off new iPhone this Amazon Prime Day ...Middle East

As tech writers and iPhone users, we know one thing for sure – Apple doesn't do iPhone deals.

The tech giant is famously stingy when it comes to lowering the cost of their sacred iPhones throughout the turn of the year, remaining consistently immune to the pressures of Black Friday, Boxing Day or any other sales period.

This Amazon Prime Day however, we have been proved flat out wrong.

This year, Apple has lowered the cost of their newest iPhone, the 16e, by £105, taking the price from £599 to £494. This is for the standard 128GB model. However, the 256GB and 512GB model have also been reduced, now costing £594 and £794, respectively.

Extraordinarily, the same £100 saving has been applied to the iPhone 16, iPhone 16 Pro and iPhone 16 Pro Max, as well as older models of the iPhone 14 and 15.

This deal is likely a sign that the brand is gearing up for a slew of iPhone releases later in the year – perhaps the highly anticipated iPhone 17 Air – but for now, we're not complaining, here's a closer look at the best iPhone deals.

You can also take a look at what time does Amazon Prime Day start and the Kindle Amazon Prime Day sale.

Buy iPhone 16e for £599 £494 (save £105 or 18%) at Amazon

All models of iPhone 16 are on sale this Amazon Prime Day. That means every phone in every storage size (128GB – 1TB) from the iPhone 16e to the iPhone 16 Pro Max.  

All of them have been reduced by £100, so the actual saving varies depending on the original RRP, and as far as we can see, these deals are only available on Amazon.

You can also however, find deals on the iPhone 15 and iPhone 14, but this is not available for all storage models.

Best Amazon Prime Day iPhone deals now available

iPhone 16e

What's the deal: The iPhone 16e has been knocked down to its lowest price yet: £494 down from £599, that's an 18% saving.

Why we chose it: The iPhone 16e is the newest iPhone model to come out and is the first mid-cost phone Apple has produced since the third iPhone SE in 2022.

Buy iPhone 16e for £599 £494 (save £105 or 18%) at Amazon

iPhone 16 | £799 £698 (save £101 or 13%)

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