The question of Game Pass profitability has been debated within the games industry ever since the debut of Microsoft's subscription service in June 2017. The way many saw it, Microsoft could use its near-endless pockets to subsidize the service for a while, but not forever. At some point, Game Pass had to become profitable on its own. Over time, Microsoft has always maintained that Game Pass was indeed profitable and sustainable. In December 2019, Phil Spencer, head of the gaming division, said: The only concern I ever see is people saying, "Is it sustainable? Can you continue this?" I'll say, […]
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