ANAX Developments brings ELLE’s first residential project to the Middle East ...United Arab Emirates

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ANAX Developments brings ELLE’s first residential project to the Middle East

Fashion and lifestyle brand ELLE – owned by the French Lagardère Group – is set to make its Middle East debut with an exclusive residential project on Dubai Islands. Developed by ANAX Developments under a licensing agreement with Lagardère News (an entity of the Lagardère Group), ELLE Residences Dubai Islands will become a new architectural and cultural landmark, said a statement from ANAX Developments.

During the official signing ceremony, Satish Sanpal, Chairman of ANAX Holding, and François Coruzzi, CEO of ELLE International Licenses/Lagardère Group, announced a partnership to launch ELLE’s inaugural branded residential project in the UAE.

    The project will be designed by The One Atelier, while co-creative direction will be led by ARQUINAUT, the international design studio that conceived the original ELLE Residences concept. ARQUINAUT will oversee both architecture and interiors. Their collaborative design approach will integrate ELLE’s global aesthetic with local inspiration, crafting a unique residential narrative, the statement explained.

    ANAX brings local market expertise, a proven track record in luxury development, and a shared commitment to innovation and quality. The collaboration ensures that ELLE’s first branded residence in the Middle East is anchored by a partner who understands the cultural nuances and high expectations of the region’s discerning buyers. Together they will deliver a project that upholds ELLE’s global standards of style and sophistication, while resonating authentically within Dubai’s fast-evolving luxury lifestyle ecosystem, it added.

    “We’re thrilled to bring ELLE’s iconic lifestyle to Dubai through our partnership for ELLE Residences on Dubai Islands,” said Sanpal. “Dubai, a city synonymous with innovation, design, and global appeal, is the perfect setting for this bold new venture. This project will be a defining expression of purposeful, joyful living that reflects the essence of ELLE.”

    Constance Benqué, CEO of ELLE International and Lagardère News added, “ELLE’s legacy of innovation continues to define our journey, and with this next chapter, we’re proud to bring the brand’s style to Middle Eastern living for the first time in dynamic Dubai, one of the growing premier markets for branded residences. We’re excited to unveil ELLE Residences Dubai Islands in collaboration with our esteemed partners. Blending timeless French flair with Dubai’s bold energy, this second project marks a dynamic evolution, an immersive concept that invites residents to experience a unique and elevated place to call home. It reflects the forward-thinking lens of ELLE and delivers a refined lifestyle infused with joie de vivre.”

    “With ELLE Residences Dubai Islands, we are working closely with the brand to craft a concept that channels ELLE’s Parisian sensibility through the lens of Dubai’s dynamic lifestyle,” commented Michele Galli, CEO of The One Atelier. “This is a rare opportunity to create a project that resonates emotionally and culturally with a global audience.”

    Residents can expect curated interiors, exceptional wellness facilities, social and dining spaces, and a blend of fashion and functional design. Nestled on the Dubai Islands, this project offers prime beachfront access, cultural and retail hubs, and views of Dubai’s skyline. ELLE Residences Dubai Islands stands as the latest iteration of ELLE’s expanding lifestyle portfolio. More details, including sales timelines and unit configurations, will be unveiled in the coming months.

    ANAX Developments brings ELLE’s first residential project to the Middle East Middle East Construction News.

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