The guest journey starts with identity: are you getting it right? ...Middle East

Talk to any hotelier about the guest journey, and the same themes tend to emerge: personalisation, seamless booking, loyalty, guest experience. Technology is expected to enhance all these moments. But there’s one step that often gets overlooked and yet it underpins the entire guest relationship: identity verification.

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The guest journey starts with identity: are you getting it right? ...Middle East

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