Salma Hayek Wants to End the Pressure For Latinas to Look Ageless ...Middle East

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Salma Hayek Wants to End the Pressure For Latinas to Look Ageless

It's no secret that most celebrities age far less noticeably than the average person, thanks to access to cutting-edge skin care and medical-grade cosmetic procedures. But what exactly they're getting done - whether it's Botox, fillers, or full-on facelifts- is often kept under wraps.

The pressure to appear ageless is even more intense for Black, Latina, and Asian women, who are often praised for "never aging" - as if staying frozen in time is a cultural expectation. But it's a pressure that Oscar-winning Mexican and Lebanese actress Salma Hayek Pinault refuses to bow to.

    At 58, Hayek Pinault still looks as stunning as she did in iconic roles such as "Dogma," "Desperado," "Once Upon a Time in Mexico," and "Wild Wild West." Recently, she graced Sports Illustrated's Swimsuit Issue, showcasing a physique as toned as when she embodied Santanico Pandemonium in 1996's "From Dusk Till Dawn." Despite her timeless appearance, the actress confesses that she initially hesitated to participate in the shoot. As a petite, curvy Mexican woman, she doubted whether she met the magazine's traditional beauty standards, especially now that she is nearing 60.

    "That cover has become a legendary one, but there weren't very different body types," she tells PS, pointing out that most of the women who have graced the cover were "very skinny and not incredibly curvy." And she's right - Sports Illustrated in the '90s and early 2000s primarily showcased high-fashion supermodels with one particular look. "Back then, it was an absolute requirement for everyone to consider you a complete beauty - and they were mostly white, to be honest," she says of the cover stars. "I mean, I'm short," Hayek Pinault, 5'1", adds with a laugh.

    While interviewing the actress, I realized she looks more stunning than ever, but she doesn't appear frozen in time the way many stars her age often do. Her beauty and undeniable glow feel believable - they feel real. For example, Hayek Pinault recently shared that she stopped dyeing her grays in favor of healthier hair. She also revealed in a Vogue beauty video that her complexion has become slightly less even over the years - though honestly, I couldn't tell. Still, she doesn't point these things out from a place of insecurity. On the contrary, Hayek Pinault embraces her age proudly and refuses to give in to the pressure so many women in her industry - especially Latinas - face to maintain the same youthful appearance they had in their 20s and 30s.

    How did she get to this mindset? "I think because I didn't try too hard from the beginning," she says.

    Despite how common plastic surgery and cosmetic injectables have become in Latina beauty culture, Hayek Pinault says she's steered clear of Botox, fillers, and facelifts - not out of judgment or disapproval, but out of caution. Her hesitation, she explains, comes more so from a fear that those treatments might not age well over time.

    "I think that sometimes you do aggressive things and in the moment you look good, but with time I've seen that they kind of work against your beauty in a way," she says. "So, I kind of wanted to do a little bit more of a natural way of preserving beauty, so eventually what I did was get into energy."

    "I think that sometimes you do aggressive things and in the moment you look good, but with time I've seen that they kind of work against your beauty in a way."

    If you're thinking "energy" in the spiritual sense, you're not wrong. Hayek Pinault did admit to being a deeply spiritual person who believes in and embraces energy work. She insists that part of what's kept her looking youthful and healthy over the years - despite rarely exercising or dieting - is a combination of energy healing and consistent, long meditation practices.

    That's also where her latest partnership comes in: she's now an ambassador for Merz Aesthetics' Ultherapy PRIME, a non-invasive skin-lifting and tightening treatment that uses ultrasound energy to stimulate collagen production. The treatment promises visibly lifted and firmer skin that can last for a year or more with no downtime, swelling, or bruising.

    It's the only cosmetic treatment Hayek Pinault openly admits to trying. She shares that even before partnering with Merz Aesthetics, she had already been using ultrasound treatments to help maintain her radiant glow and healthy skin. The partnership felt like a natural fit because by the time Ultherapy approached her, she had already been on the lookout for a more advanced ultrasound-based treatment to target signs of aging on her neck and décolletage.

    "I manifested this company," she says. "I'm like, you gotta be kidding. I really got that call. I laugh a lot because I get the most random, incredible manifestations in my life. It works."

    While Ultherapy is the treatment that Hayek Pinault swears by, she also believes we need to do away with the stigma around Latinas getting cosmetic procedures done.

    "I think we should just celebrate every woman and their decision of what is their philosophy or what they are doing to like themselves," she says. " I have a very specific philosophy. As a Latina or as a person of color, you have to be really careful because there are a lot of things out in the market that with the melanin in our skin can really be a disaster."

    Hayek Pinault adds that this was one of the things she considered before trying Ultherapy. "I really wanted to make sure that it's for every kind of skin, and it made it seem to me even more safe."

    But, ultimately, "there is too much pressure put on women in our culture," she maintains. "It's like you are supposed to look perfect, but you are not allowed to help yourself," she says. "It's just like you are supposed to be naturally perfect all the time, and that's why I say we got to look for what's right for us. I believe that we shouldn't be so hard on ourselves."

    "There is too much pressure put on women in our culture. It's like you are supposed to look perfect, but you are not allowed to help yourself."

    The grace that the actress has for herself when it comes to beauty and aging is rare and empowering. And she wants to extend that to Latinas of all ages, including her 17-year-old daughter, Valentina Palima Pinault.

    "I think I have a very clear understanding of the inside and the outside, and I work much harder at liking myself on the inside and understanding myself on the inside," she says. "The pressure that the outside puts on us you take it with a grain of salt or with grace, and maybe that's what it means to age gracefully."

    Johanna Ferreira is the content director for PS Juntos. With more than 10 years of experience, Johanna focuses on how intersectional identities are a central part of Latine culture. Previously, she spent close to three years as the deputy editor at HipLatina, and she has freelanced for numerous outlets including Refinery29, Oprah magazine, Allure, InStyle, and Well+Good. She has also moderated and spoken on numerous panels on Latine identity.

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