Even though Apple is a bit behind in the AI race against OpenAI and Google, the company is looking to utilize the technology to accelerate its custom chip design. Apple's custom silicon has surpassed expectations, and it is now looking to further enhance the chip's design, which could have an impact on performance. Apple aims to boost chip performance using AI, shifting focus from user features to core design Apple's hardware chief Johny Srouji highlighted the company's interest in AI-assisted chip design in Belgium last month, where he also received an award from the semiconductor research group Imec. The recording […]
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