British army battles for the hearts of snowflakes and bloggers to fill jobs gap in 2020 ...News

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British army battles for the hearts of snowflakes and bloggers to fill jobs gap in 2020
Instagram addicts, viewers of Love Island, selfie lovers and gym bunnies are often millennial fashionistas addicted to social media and reality TV – but are they ready for a tough life in the line of duty? By Martyn Andrews, RT senior culture editor In a subversive twist on normality, the British Army is making use of this modern social mindset for a new recruitment campaign to get such stereotypes “to join its ranks.” The campaign is being rolled out this week on Twitter, Facebook and mainstream media. In one of the ads aimed at young women, the image shows a jigsaw of toned physiques and implies that make-up, fake tan and lip fillers

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