Cult-favorite baby and bodycare brand Tubby Todd just launched a brand new collection featuring a very nostalgic book character—and fans across social media are hyped to get their hands on the fresh collab.
The brand—which was launched in 2013 with natural skincare meant to help manage eczema—unveiled its "juicy" drop for the upcoming warm season on Tuesday, June 17, including its fan-favorite set of products.
The limited-edition release features iconic '80s character Where's Waldo? and includes four of Tubby Todd’s bestselling essentials: Hair + Body Wash, Conditioner, Bubble Bath, and All Over Ointment. Special scent Fresh Mango + Vanilla makes its debut appearance, as well as returning favorite Juicy Watermelon, cementing the lineup as a perfect addition to any summer self-care routine.
The brand's bestselling fragrance-free All Over Ointment—formulated with 1% colloidal oatmeal and plant-based ingredients—quickly became a staple for parents battling dry, sensitive or eczema-prone skin conditions for its ability to effectively soothe problem areas.
"The Where’s Waldo? collection is designed to spark imagination while caring for sensitive skin," a press release shared directly with Parade states. "Each bottle is wrapped in a Where’s Waldo?-themed search-and-find label, turning daily routines into delightful scavenger hunts. Parents and kids alike will love discovering Waldo and his friends hiding in iconic, playful scenes to turn bathtime into an adventure."
Where's Wally? by Martin Handford, published in the United States and Canada as Where's Waldo?, is the debut title in the series, first introduced in June 1987. In the book, the character travels to everyday places, where he sends postcards to the reader, and the reader must locate Wally in the postcard.
On social media, fans commented things like, "LOVE THIS COLLAB ?," as they expressed excitement for it to drop.
The collection is available for a limited-time via Tubby Todd's website.
Next: Bath & Body Works Brings Back Iconic Fragrances, Including a '90s Fan Favorite
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