Disney & Amazon Advertising Units Team Up: “We’re Breaking Down Traditional Barriers Between Content And Commerce” ...Middle East

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Disney & Amazon Advertising Units Team Up: “We’re Breaking Down Traditional Barriers Between Content And Commerce”
source : DEADLINE ( Middle East ) () 28
The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under the partnership, Disney’s Real-Time Ad Exchange and Amazon’s demand-side platform (DSP) are being integrated. The team-up will give advertisers direct access to Disney premium inventory on Disney+, ESPN, Hulu and other platforms. Buyers will also be […]

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