Disney, Amazon in Pact to Widen Connected-TV Impressions for Advertisers ...Middle East

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Disney, Amazon in Pact to Widen Connected-TV Impressions for Advertisers
source : Variety ( Middle East ) () 25
Add Disney to the list of the companies trying to find new ways to broaden broadband for advertisers. The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising inventory from Disney+, ESPN and Hulu via Amazon’s demand-side platform, the latest in a series of similar alliances unveiled […]

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