Amazon, Roku Strike Deal to Pool Connected-TV Audiences for Advertisers ...Middle East

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Amazon, Roku Strike Deal to Pool Connected-TV Audiences for Advertisers
source : Variety ( Middle East ) () 62
Amazon and Roku think they can sell more digital ads if they team up to do it. The two streaming giants, which control the Amazon Fire broadband interface and the streaming Roku Channel, respectively, will pool their addressable audiences via Amazon’s demand-side platform, creating a way for marketers to buy up impressions tied to Amazon’s […]

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