Cristiano Ronaldo Joins Esports World Cup aka EWC 2025 as Global Ambassador ...Middle East

In a landmark announcement today, the Esports World Cup Foundation (EWCF) revealed that football icon Cristiano Ronaldo has been appointed as the Global Ambassador for the Esports World Cup 2025 aka EWC 2025. This strategic partnership significantly elevates the EWC’s standing as a premier global sporting event and underscores the growing prominence of competitive gaming worldwide.

Cristiano Ronaldo Joins EWC 2025 as Global Ambassador

Ronaldo’s involvement marks a pivotal moment for the Esports World Cup, reflecting the continued ascension of esports as a mainstream sport. As a five-time Ballon d’Or winner and a global symbol of athletic excellence, Ronaldo brings unparalleled influence and cultural resonance that extends far beyond traditional sports, effectively bridging the gap between millions of fans and the emerging generation of esports athletes.

Ralf Reichert, CEO of the Esports World Cup Foundation, highlighted the synergy between Ronaldo’s dedication to success and the EWC’s ethos. “Cristiano Ronaldo connects generations – from lifelong football fans to today’s emerging competitors,” said Reichert. “His pursuit of greatness mirrors the spirit of the Esports World Cup: the biggest stage for the best players. As Global Ambassador, he bridges traditional sport and competitive gaming, helping spotlight the next generation of athletes competing for global glory. We’re humbled to have the greatest of all time stand with us in this moment for esports.”

Ronaldo has already been a significant figure in the EWC’s development, having participated in its global announcement in 2023 and attending last summer’s Closing Ceremony in Riyadh, where he witnessed Team Falcons’ historic Club Championship victory. With an immense social media following exceeding one billion, Ronaldo’s widespread reach has been instrumental in raising the EWC’s profile since its inception.

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In his new role, Ronaldo will be the face of the tournament’s global campaign, leading up to and throughout the seven-week competition and festival in Riyadh. Furthermore, he will appear as a playable character in FATAL FURY: City of the Wolves, one of the 25 titles featured in this year’s Esports World Cup game lineup. His influential voice will introduce the tournament to new audiences and connect the next generation of fans with elite competitive gamers.

Ronaldo’s participation will also embody the Esports World Cup’s 2025 creative theme, “Rise Above.” This campaign celebrates the pursuit of human potential, pushing boundaries, and striving for greatness—values that Ronaldo exemplifies and that resonate with the athletes competing across 25 tournaments this summer.

“Sport is always evolving – and esports is one more frontier,” stated Ronaldo. “The commitment, drive, talent, and intensity I have been able to see in esports athletes is no different from what I’ve experienced on the pitch. I’m proud to stand alongside these competitors and be part of a global event that’s inspiring a new generation.”

The Esports World Cup 2025 will once again bring together gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward clubs and players competing for a life-changing prize pool across a diverse range of platforms and genres, uniting esports’ top teams, players, and games under one banner in the largest celebration of esports ever.

Cristiano Ronaldo Joins Esports World Cup aka EWC 2025 as Global Ambassador Inside Sport India.

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