SAG-AFTRA has announced that it has reached a tentative deal with video game companies over the Interactive Media contract, potentially bringing the voice actors' strike to an end. Performers under the Interactive Media Agreement (IMA) have been on strike since July 2024, with the main sticking point being protections from companies abusing generative AI technology to use an actor's voice in perpetuity, without having to compensate them after the first contract agreement, or get consent from the actor to use an AI-generated version of their voice for future projects. Now, a tentative deal has been reached, which SAG-AFTRA's national chief […]
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