A MasterChef star is continuing to forge his way in the culinary world by announcing two exciting new business ventures.
Nick DiGiovanni, the youngest finalist in MasterChef history up to that point when he finished third in season 10 in 2019, has announced that he has expanded his YouTube channel "Nick's Kitchen" into a full-blown website in partnership with Raptive, a creator media company.
Nick's Kitchen is a "a flagship destination for food lovers and aspiring chefs" that was launched as a "Food Network-style return to the basics, designed to provide curious home cooks and advanced chefs alike with tested recipes that feature clean visuals and straightforward step-by-step instructions," according to the press release.
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"Nick's Kitchen is a destination for anyone and everyone who loves food and cooking," said DiGiovanni in a statement. "We're excited to be bringing NicksKitchen.com to life alongside Raptive and expanding our footprint on the open web."
Additionally, DiGiovanni has launched his premium spice brand Osmo on major retailers Walmart, Amazon and TikTok Shop. The pantry brand offers "Michelin-quality flavor at a wallet-friendly price point," according to The Hollywood Reporter.
Walmart stores and Walmart.com sell the Osmo products individually, while Amazon is offering bundles in packs of four or five. The products include Signature Butcher Rub for Steak and Beef, Golden Gourmet Blend for Chicken, Coastal Catch Seasoning for Seafood, Garden Harvest Blend for Vegetables and Flakey White Sea Salt. DiGiovanni also wants home cooks to know that he intentionally kept salt levels low in his seasoning blends so that they can still use the Flakey White Sea Salt and not make the dish too salty.
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"I created Osmo with a simple goal: make it easier for people to cook delicious food,” says DiGiovanni in a statement. “I’ve always believed that achieving great flavor doesn’t have to be complicated, and these blends are designed to give home cooks the same flavorful results that I get in my kitchen at home. Osmo is all about bringing chef-quality seasoning to grocery stores at prices that make sense for real people cooking real food!”
The individual blends and salt retail for $6.97, while the Amazon bundles are $27.88 for five and $22.30 for four, which saves 20% per jar.
MasterChef is currently airing its 15th season on Wednesday nights at 8 p.m. ET/PT on FOX.
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