A New Chapter in Asian Hospitality: Shangri-La Unveils ‘Shangri-La Signatures’ with the Grand Opening of The Silk Lakehouse, Shangri-La Hangzhou ...Middle East

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A New Chapter in Asian Hospitality: Shangri-La Unveils ‘Shangri-La Signatures’ with the Grand Opening of The Silk Lakehouse, Shangri-La Hangzhou
source : hospitality net ( Middle East ) () 65
Shangri-La Group ("Shangri-La") proudly announces the official launch of its new ultra-luxury brand, Shangri-La Signatures, with the grand opening of its inaugural property: The Silk Lakehouse, Shangri-La Hangzhou. Set on the tranquil shores of West Lake — a UNESCO World Heritage Site — The Silk Lakehouse ushers in a new era of Asian hospitality, where cultural heritage, artistry, and nature converge to create a soulful homecoming - one that speaks to the heart. Introducing Shangri-La Signatures: A New Expression of Asian Luxury Shangri-La Signatures redefines modern luxury through the lens of cultural authenticity and heartfelt human connection. Each property under the brand is envisioned as a refined private residence, brought to life through collaborations with world-renowned designers and artisans. Rooted in local heritage and guided by a philosophy of intentional design, the brand curates immersive experiences across art, wellness, gastronomy, and storytelling. This new brand nar...

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