Young people set the pace in the Chinese travel market ...Middle East

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Young people set the pace in the Chinese travel market
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Everyone would love to host megastars like her: when pop icon Taylor Swift performed in Singapore last year, not only did the US singer captivate 300,000 fans at six sold-out concerts, but she caused a stir in international relations as well. Other countries in the region were less than amused that the city state had apparently negotiated an exclusive contract with the artist, which meant that Swift only performed in Singapore while other destinations in Southeast Asia were left empty-handed. The controversy showed how important major events have now become for tourism in the region. According to analysts’ estimates, the six concerts generated an additional 370 million US dollars in revenue for the city state. Asian holidaymakers are now more willing than ever to visit other countries for attractive events, and to accept high air fares and accommodation costs. The main drivers of this trend are travellers from the People’s Republic of China. In the run-up to the Swift concerts, Chines...

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