Today, Embracer Group announced a rebranding to Fellowship Entertainment. This is a clear nod to The Lord of the Rings IP, whose rights Embracer purchased around two years ago for a relatively low sum ($395 million). Following the acquisition, COO Matthew Karch claimed that the group's priority should be turning The Lord of the Rings into one of gaming's biggest franchises. Karch is no longer with Embracer (which split with Saber Interactive a while ago), but the sentiment appears to have remained the same, given the brand name's choice. Of course, Tolkien's beloved fantasy universe is just one of many big franchises owned […]
Read full article at wccftech.com/embracer-group-rebrands-to-fellowship-entertainment/
Hence then, the article about embracer group rebrands to fellowship entertainment was published today ( ) and is available on Wccf tech ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
Read More Details
Finally We wish PressBee provided you with enough information of ( Embracer Group Rebrands to Fellowship Entertainment )
Also on site :