Cannes Skimps on Movie Marketing Stunts: Hollywood Wonders Where the Hype Went? ...Middle East

The French Riveria is notorious for abundance, but this year’s Cannes Film Festival seems trés lean when it comes to generating excitement over big movies. The Boulevard de la Croisette is usually drenched in pricey activations around summer blockbusters, prestige indies and everything in between — many playing outside the festival’s competition and using the […]

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Cannes Skimps on Movie Marketing Stunts: Hollywood Wonders Where the Hype Went? ...Middle East

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