Minor Hotels Unveils a Strategic Repositioning of Oaks Hotels, Resorts & Suites, Fuelling Global Growth ...Middle East

hospitality net - Cultural

Minor Hotels reveals an evolution of Oaks Hotels, Resorts & Suites, announcing a shift from serviced apartments to full-service hotel, resort and suites brand. A reinvigorated service focus, introduction of unique operating hallmarks and refreshed brand identity will create global resonance and distinction in a competitive market. The strategic shift invites guests to ’dive in’ and experience the joy of travelling. A series of scalable and differentiated brand hallmarks will bring the full-service hotel and resorts experience to life, and will include mixed-use applications in property common areas. Grab-and-go pantries stocked with travel essentials, local produce and branded merchandise will offer convenience with a nod to local culture. Integrated lobbies will serve barista-made coffee and freshly baked goods, providing opportunities for both guests and locals to stay, work and play. Brought to life by a service culture rooted in hospitality, the series of brand hallmarks will incl...

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