Upfront About It: Where Major Players Stand Going Into Annual Pitch to Advertisers ...Middle East

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Upfront About It: Where Major Players Stand Going Into Annual Pitch to Advertisers
source : Variety ( Middle East ) () 41
It’s razzle-dazzle time for TV. The largest platforms will converge in New York the week of May 12 to show off new content and put the hard sell on Madison Avenue for advertising commitments. Upfronts week isn’t the make-or-break moment for the TV biz that it once was. CBS has bowed out of hosting a […]

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