Hotel Loyalty Programs Continue to Prove Their Value: Key findings from 675 million members ...Middle East

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Hotel Loyalty Programs Continue to Prove Their Value: Key findings from 675 million members
source : hospitality net ( Middle East ) () 27
Hotel loyalty programs have evolved from frequent-traveler retention tools to broad-based demand drivers. While the growth of loyalty program membership may make it harder to target the most highly valued guests, the 2024 data confirms that hotel loyalty programs remain a relatively cost-efficient way to drive occupancy.

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