A group of 32 Lady Gaga fans, affectionately known as Little Monsters, were chosen to go from “fan to featured” in a special edit of the “Abracadabra” music video. Gaga herself opens the clip, released by Mastercard on Saturday (March 29).
“The category is fans or die,” she says, playing off of her announcement that “the category is dance or die” in the original “Abracadabra” video.
“Little Monsters, my stage is yours,” Gaga adds.
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Watch Lady Gaga Get Emotional While Surprising a Group of Little Monsters at a Dance Class
03/11/2025In the recreation of Gaga’s “Abracadabra,” directed by Parris Goebel — who also worked on the original — these fans are seen having the time of their lives while giving a fierce, heartfelt performance of the Mayhem single’s choreo.
The video is part of a campaign with Mastercard, who ran a contest to win what they called a “Priceless Experience”: appearing in the professionally produced “Abracadabra” (Fan Version) video, and joining Lady Gaga at a “Club MAYHEM” dance party. All a Little Monster had to do to enter was show off their take on the “Abracadabra” dance via social media with a #MastercardGagaContest hashtag.
The end result, first seen on Saturday afternoon, had tons of fellow Little Monsters quick to react in the comments, praising the impressive level of talent in the fanbase. Several comments noted the “Abracadabra” fan edit left them teary-eyed.
Earlier this month, the credit card company shared a clip of the winning Little Monsters’ encounter with their idol. They were learning the “Abracadabra” choreography from one of Gaga’s dancers when the superstar suddenly appeared from behind a one-way mirror — and joined the group for a heart-to-heart conversation about their artist-fan relationship.
“[There’s] something about Little Monsters that is this deep connection,” Gaga had remarked while secretly looking on. “They were just giving it their all — I didn’t expect myself to feel so emotional.”
In a recent interview with Billboard, Gaga said the Mayhem era has brought her even closer to her beloved supporters. “I’ve seen Little Monsters be so amazing for almost 20 years,” she said. “I haven’t seen us like this in a long time. Between the dancing, the makeup, the hair, the costumes, it gives me so much life. I am really honored. All I ever want to do is make something that you press play and you feel good for the duration of the record, and maybe you play it again.”
Watch the “Abracadabra” fan edit below.
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