I think we all started off with this simple question: Why are men diving face-first into a dish of cold spring water during their morning routine? The answer was a bit more entertaining than I thought it would be.
The trend started off after Instagram influencer Ashton Hall posted his morning routine video. Not only were the minutes specific, but the ‘get ready with me’ video looked severely unnatural. Aside from waking up with tape on his mouth and jewelry on, an odd part of his routine was dipping his face into ice-cold Saratoga Water—not once, but repeatedly throughout his supposed day. Soon, many copycat lifestyle influencers posted their own stringent morning routines that mimicked Ashton Hall’s—all of them also bashed their faces into Saratoga Water.
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