Japanese entertainment company Avex announced a major move to increase its investment and presence in the U.S. on Tuesday (March 25), naming S10 founder Brandon Silverstein CEO of its newly formed Avex Music Group. AMG will focus on promoting Avex artists globally, building its music publishing portfolio, expanding into music catalog deals and much more.
“Avex has always been driven by a bold vision: to shape the future of music,” Avex CEO Katsumi Kuroiwa said in a statement. “Since forming our strategic partnership with Brandon, we have strengthened our presence in the U.S. market, and now, we are taking that vision to the next level.”
Previously known as Avex USA, all assets and staff will be consolidated under AMG, which will continue to be headquartered in Los Angeles. Silverstein will oversee all company operations in addition to being a partner in AMG with an equity stake and joining its board of directors.
“It is an honor to work alongside Katsumi and contribute to Avex’s legacy of innovation and excellence,” Silverstein added. “My mandate is to build Avex Music Group into a dynamic, full-service music company that creates global opportunities for our creative community.”
In conjunction with Silverstein’s new role, Avex – which had an estimated global revenue of $1 billion USD in 2024 – has acquired 100% of the S10 Music Publishing song catalog and an additional stake in S10 Management. Avex now has the largest share in S10 Management alongside Silverstein and Roc Nation. S10’s existing team and operations will remain unchanged.
Silverstein founded S10 Publishing in 2020 as a joint venture with Avex. Its catalog includes Hot 100 No. 1s such as “Peaches” by Justin Bieber featuring Daniel Caesar and Giveon; “Greedy” by Tate McRae; “First Class” by Jack Harlow and more, alongside hits by Rihanna, Bad Bunny, Post Malone and others.
S10’s Management roster includes Myke Towers, Big Sean and Madison Bailey.
“By deepening our commitment and entrusting Brandon to lead our U.S. operations, we are not only expanding our footprint but also positioning Avex as a potent force in the international music landscape,” Kuroiwa said. “Together, we will create new opportunities for creatives, introduce Japanese talent to a wider global audience, and push boundaries to redefine what it means to be a global powerhouse in music and entertainment.”
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