Powered by generative AI, Alexa+ is your new personal AI assistant that gets things done—she’s smarter, more conversational, more capable, and free with Prime.
Amazon today announced the launch of Alexa+, its next-generation AI assistant powered by generative AI. Alexa+ is designed to be more conversational, capable, and personalized, helping customers get things done effortlessly. Available for free to Amazon Prime members and for $19.99 per month for non-members, Alexa+ marks a new era of AI-driven assistance.
Alexa+ Features & Capabilities
More Natural Conversations Alexa+ understands nuanced language, colloquial expressions, and incomplete thoughts, making interactions feel more intuitive and lifelike—more like talking to a trusted assistant than a machine.
Turning Talk into Action Built on Amazon Bedrock and large language models (LLMs), Alexa+ can take action across tens of thousands of services and devices, seamlessly managing smart homes, making reservations, ordering groceries, and much more. It integrates with major platforms such as Philips Hue, Roborock, OpenTable, Spotify, Apple Music, Uber Eats, Grubhub, Ring, and Ticketmaster.
Personalized Assistance Alexa+ remembers personal preferences, from favorite recipes to shopping habits, and applies them to provide tailored recommendations. Whether it’s suggesting dinner options based on dietary preferences or reminding users of important dates, Alexa+ becomes a truly personalized assistant.
Agentic Capabilities for Hands-Free Task Management Alexa+ introduces agentic capabilities, enabling it to navigate the web and complete tasks independently. For example, if a user needs an appliance repaired, Alexa+ can research service providers, arrange an appointment, and confirm the booking—without requiring user supervision.
Multi-Device Availability Alexa+ is accessible anywhere—at home, in the office, in the car, or on the go. A new mobile app (available in the Apple App Store and Google Play Store) and a browser-based experience at Alexa.com allow seamless conversation continuity across devices.
Enhanced Knowledge & Memory Infused with cutting-edge AI, Alexa+ can provide real-time, in-depth responses, whether answering factual questions or summarizing complex topics. Users can also upload documents, emails, and photos for Alexa+ to remember, summarize, or act upon.
Privacy & Security at the Core Built on AWS’s secure infrastructure, Alexa+ upholds Amazon’s privacy-first approach. Users maintain full control over their data via the Alexa Privacy Dashboard, ensuring transparency and security.
Availability & Pricing
Alexa+ is free for all Prime members and $19.99 per month for non-members. The service will begin rolling out in the U.S. within the next few weeks during an early access period, prioritizing Echo Show 8, 10, 15, and 21 device owners. Customers can sign up for early access or purchase an eligible device at www.amazon.com/newalexa.
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