IKEA is tackling one of its biggest customer pain points with a major upgrade to its checkout experience.
Furniture assembly is often where the fun stops, and now the Swedish retailer has expanded its partnership with Taskrabbit for a smoother experience.
This new collaboration with TaskRabbit means its easier than ever for IKEA shoppers to book and pay for professional assembly services.
Notoriously difficult to assemble, this new change eliminates the hassle of navigating multiple platforms to secure the help you need to put your furniture together and create your dream home.
PAST PROBLEMS
Previously, customers could receive a quote for assembly through IKEA’s website.
However, finalizing the booking required a separate step on Taskrabbit’s platform.
Now, customers can seamlessly add assembly services to their order while checking out, removing an extra layer of stress from the process.
It’s good news for IKEA shoppers worldwide.
The updated system is available in all major metro areas in the United States, as well as across Canada, Spain, and the UK.
BETTER RESULTS
Initial data highlights the success of this streamlined approach.
Since implementing the checkout integration, 50% more shoppers are opting for professional assembly services.
It might mean a slow decline in DIY, but allows for more work for Taskrabbit’s skilled independent contractors, known as Taskers.
Additionally, purchases that include assembly have seen an average order value increase of nearly five times.
While returns of some of IKEA’s most challenging-to-assemble items have dropped by almost 40%.
Ania Smith, CEO of Taskrabbit, emphasized the significance of this development, stating, “We’re thrilled to expand our assembly service to more IKEA locations, offering a convenient and stress-free solution for customers.”
Looking ahead, IKEA and Taskrabbit are continuing to refine their collaboration, exploring deeper technology integrations to enhance user experiences.
IKEA U.S. CEO Javier Quiñones echoed, “Taskrabbit’s assembly service has transformed the shopping experience for our customers.”
“This integration has driven both increased sales and improved overall experience,” he said.
Taskrabbit is also broadening its service offerings beyond IKEA.
The brand has plans to partner with additional retailers globally, further expanding its reach in the home services market.
By removing the frustration of assembly, the retailer is ensuring that customers can enjoy their new furniture with minimal stress, rught from the moment of checkout.
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