Influencer marketing can help tourism industry mitigate waste, pollution ...Middle East

hospitality net - News
Influencer marketing can help tourism industry mitigate waste, pollution
source : hospitality net ( Middle East ) () 53
UNIVERSITY PARK, Pa. — Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental behavior to help mitigate waste and pollution, according to a new study from researchers in the Penn State School of Hospitality Management.

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