Virtual Voyaging: Tourism and the Metaverse ...Middle East

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Virtual Voyaging: Tourism and the Metaverse
source : hospitality net ( Middle East ) () 58
With the rise of immersive technologies such as augmented reality and mixed reality, globe-trotting, skydiving, wine-tasting and many more exhilarating tourism activities can now be enjoyed from the comfort of one’s own home. We are living in the era of the metaverse – the seamless convergence of the real and virtual worlds. This trend heralds an upcoming transformation in tourism management and marketing, according to Professor Daniel Leung and Professor Michael Lin of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University, working with a co-author. The researchers offer a vision of how the metaverse could reshape the tourism experience, highlighting both exciting opportunities for the sector and significant challenges ahead.

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