Though 2024 will forever be earmarked as the year Kendrick Lamar outdueled Drake in their contentious heavyweight bout for rap supremacy, many storylines existed beyond the feud, including the rise of budding stars in not only hip-hop but also R&B and African music.
When we compiled our 2024 Artists to Watch list, the lingering question of “Who’ll live up to the hype?” permeated throughout the year. Many artists, including Tyla, Cash Cobain, 4 Batz, Naomi Sharon, Hunxho, and more, broke through the proverbial ceiling.
For Tyla, the South African pop star revved past her 2023 win “Water” and sculpted an indelible debut album in ’24, proving that she’s hardly just content with her one breakout hit. With high-powered songs like “Jump” and “Push 2 Start” — the latter recently receiving the remix treatment courtesy of Sean Paul — she’s proving why she’s more than capable of becoming a mainstay artist.
The same can be argued for Cash Cobain. The rising New York polymath quashed doubts to become the captain of the rising sexy drill movement. With a fistful of co-signs, ranging from Drake to J. Cole, Cobain carved out anthems like “Fisherr (Remix)” and “Problem” that reverberated beyond the jungle of New York City.
Now, Billboard has 15 new hopefuls looking to etch their names not only on our charts, but also in the history books, as all-stars for their respective genres. Read below to learn more about the artists who we believe will be the ones to watch for the rest of 2025.
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