Marketers need to be Optimistic ...Middle East

Marketing, at its core, is about making people want something. It’s about shaping perceptions so that customers actively seek out a product or service. Yet, time and time again, when diving into product research or company data, the first thing people highlight is what’s wrong—the market conditions, the competition, the regulatory challenges, the inclusion concerns. Important discussions, sure. But they don’t sell.

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Marketers need to be Optimistic ...Middle East

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