Personal AI Agents and the Hospitality Industry: Are Hoteliers Ready? ...Middle East

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Personal AI Agents and the Hospitality Industry: Are Hoteliers Ready?
source : hospitality net ( Middle East ) () 58
In the wake of Google CEO Sundar Pichai’s recent assertion that their upcoming Gemini AI aims to become a “universal AI agent” useful in everyday life, hoteliers are asking a pivotal question: How can they prepare for personal AI agents that promise to transform the travel and hospitality landscape? Industry experts in Hospitality Net’s World Panel foresee AI-driven agents that autonomously research, plan, and book trips—potentially changing the distribution game, altering the role of OTAs, and opening unprecedented direct channels for hotels. Yet, readiness across the sector varies, and the urgency to adapt has never been more pressing.

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