Italy to welcome IHG’s newest Essentials brand, Garner ...Middle East

hospitality net - Cultural
Italy to welcome IHG’s newest Essentials brand, Garner
source : hospitality net ( Middle East ) () 74
IHG Hotels & Resorts (IHG), a global leader in hospitality, continues expansion of its midscale conversion brand, Garner hotels, across Southern Europe, with the rebranding of a Pacini Group property to Garner Hotel Rome Aurelia. This transformation underscores IHG’s commitment to strengthening its midscale portfolio in Italy, with a conversion brand that offers a flexible and purposefully different guest experience while leveraging the established presence of Pacini Group in the market. Garner Hotel Rome Aurelia will join a robust and growing global pipeline of more than 88* Garner properties. Launched in 2023 as IHG’s 19th brand, Garner hotels brings a new offer to the midscale conversion space in the Italian market. Building on IHG’s leading international position in the essentials segment and its success in launching and growing conversion brands, Garner hotels has rapidly become popular with Owners worldwide who understand the flexibility and strong returns, backed by IHG’s power...

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