Hotels + OTAs: A love-hate relationship that needs to change ...Middle East

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Hotels + OTAs: A love-hate relationship that needs to change
source : hospitality net ( Middle East ) () 42
Online travel agents (OTAs) have been made the arch-enemy of hotel direct bookings – a narrative we’ve seen across the sector due to the volume of bookings and high commission costs they command. But if hotels can reframe their thinking, OTAs are a powerful and positive part of the Find, Book, and Grow strategy.

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