Big Pharma has a big Super Bowl dilemma ...Middle East

Quartz - Economy
Big Pharma has a big Super Bowl dilemma
source : Quartz ( Middle East ) () 100

Big Pharma often turns to NFL games to hawk their blockbuster treatments, but drug makers have typically been hesitant to advertise during the big game. This hesitation could mean pharmaceutical companies are missing out on a major opportunity to connect with viewers, according to a new analysis by the TV outcomes…

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