American social media users decided to migrate to the Chinese social media app Xiaohongshu amid the looming TikTok ban. This move sparked a sudden interest in learning Mandarin Chinese. Naturally, this pleased one menacing owl from the language learning app, Duolingo.
Many American social media users are still exploring the novelty of Xiaohongshu, or “The Little Red Book.” Although the TikTok refugees have been greeted warmly by Chinese netizens, the app’s content is still largely in Mandarin Chinese. Nevertheless, TikTok refugees are slowly adapting to the app’s etiquette. Many posters have even started captioning their English videos with Mandarin subtitles.
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