Activist Robby Starbuck brought his war on “wokeness” against McDonald’s in an effort to undermine their Diversity, Equity, and Inclusion (DEI) practices. McDonald’s seemingly bent the knee to the anti-woke crowd’s demands against DEI policies.
Starbuck was credited for campaigning against DEI practices at Toyota, Walmart, and several other megacorps. In his X tweet, Starbuck contacted a senior marketing director from McDonald’s. He urged them to “embrace corporate neutrality on divisive issues such as DEI.” He also asked if there were changes being considered regarding the company’s DEI practices.
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