X owner Elon Musk now intends to promote more “entertaining” and “informational” content by altering his social media app’s algorithm. Concerns over free speech among users, particularly from Donald Trump’s MAGA base, are growing.
Musk announced his plans to tweak the algorithm on his X account. He wrote, “Our goal is to maximize unregretted user-seconds. Too much negativity is being pushed that technically grows user time, but not unregretted user time.” Essentially, Musk thinks that while negative content draws traction, it leaves users feeling weary and tired of X.
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