“Don’t judge a book by its cover,” they said, and yet we’ve all been guilty of that at one point or another, haven’t we? Who hasn’t felt drawn to a book on a shelf simply because its cover art was to die for? I certainly have, and I suspect many other fantasy and sci-fi readers like myself have as well.
Cover design is an integral part of the publishing process, and always has been. Book covers are marketing tools and visual summarizations all at once, but over the last few years, something has changed. It’s not just book covers that must be gorgeous and eye-catching nowadays—it’s the entire physical book.
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