There are only a handful of objectively cool things in life, as far as I’m concerned. The list includes being able to casually switch in and out of multiple languages, being able to fix something mechanical without making a fuss, and to my mind, not being on social media.
The first time I met someone who didn’t have Facebook was in 2010, when having Facebook was like having organs. The idea that you could be so self-assured that you’d risk missing an event invitation to a house party was gobsmacking. And more than a decade later, no longer an active Facebook user myself, I remain convinced that the only cool way to use social media is to not use it at all.
And yet, making splashy headline New Year news is a return to social media – specifically Instagram – from one Meghan, the Duchess of Sussex.
Known simply as Meghan – no last name, though with “Duchess of Sussex” as an addendum – Megs has posted one video at time of writing, and already has 789,000 followers (which I’m sure will have increased manyfold by the time you’re reading this). The video she posted is shot from behind, following her running along a beach in white skinny jeans and oversized shirt, then stopping to write 2025 in the sand with a stick. It’s being heralded as her big return to the spotlight – though given that she’s arguably one of the most famous women in the world, a “return” feels disingenuous.
The video itself is perfectly nice, like a sort of tribute act to Nancy Meyers, the movie director who inspired the “coastal grandmother” trend. I’m just not really sure who it’s for.
Arguably the most striking part of the video is her feet. One of the first rules for being a woman on the internet is not to post pictures of your feet, because those pictures will end up on specialist interest Reddit forums. Even I have (or had) a Reddit page dedicated to my feet after I wore ballet pumps on Sky News in 2015. But apparently no one warned Meghan about this, and she’s posted quite a lot of footage (ha ha) of her very pretty, pink pedicured toes as part of her video. It looks lovely, but at this point she might as well have taken a leaf out of Lily Allen’s OnlyFans book.
Silly as it might sound, this oversight suggests to me that Meghan isn’t surrounded by the kind of internet-savvy people who know what they’re doing, and that means we’re likely to get more of these slightly cringe pseudo-perfume advert-style posts, which lack any kind of roots or direction. Or if she is surrounded by a load of trendy social media experts who know how to traverse the slippery slopes of the internet, she’s ignoring everything they say.
It’s hard to be critical of Meghan because so many of the people who critique her are so blatantly sexist and racist. But despite having always had a soft spot for Meghan – I can’t resist a big-mouthed woman who makes trouble – the whole thing is, for lack of a kinder word, cringe.
But then maybe that’s the key? Maybe cringe is where we want to be? Maybe the solution is in the problem and because there’s no cool way to be on social media, Meghan should just bypass cool and head straight for cheugy? She’s a middle-aged mother of two and perhaps the best play would be simply to own that and really lean into it.
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Read MoreLike Gwyneth Paltrow before her, Meghan needs to properly commit to the bit. Go full brand. Paltrow went vagina steaming and yoni eggs, not skirting around the edges of mad wellness nonsense but throwing a carnival of silliness and dancing on the main float. Megs should seriously consider doing the same with her tendency towards high cringe.Meghan’s public perception skews towards earnest, dramatic and emotional, which is actually perfect. At this point she should use her Instagram presence to become so cringe that she passes out the other side and arrives at camp. A sort of top tax bracket version of the kind of woman who posts pictures of her freshly hoovered grey carpet with #SundayReset on Instagram and occasionally allows herself a passive aggressive Facebook status about knowing who your real friends are.There’s a very real possibility that as long as she doesn’t hire (or listen to) anyone who knows anything about social media, the Duchess of Sussex might enjoy a renaissance as Queen of the Huns.
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Finally We wish PressBee provided you with enough information of ( Meghan should just go full Gwyneth Paltrow at this point )
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